Expenses provides a clear perspective on conversion efficiency. However there are many aspects of marketing strategies that are not directly reflected in this indicator. For example increasing brand visibility engagement with the public and customer loyalty can bring longterm value but are not necessarily immediately quantifiable in exact ROAS figures. First of all a high ROAS does not mean a high income or a high profitability. For example if we spend lei in paid campaigns and collect lei it means a ROAS of ROAS = collection budget spent.
If we spend lei and collect lei it means ROAS but Email Marketing List the collection is times higher. where a high ROAS did not mean profitability for the client. Secondly it is important to consider the impact of the campaign in an adjacent way. A user who sees the paid advertisement and makes a purchase is likely to become a recurring customer a loyal customer and then the investment in the paid advertisement which brought the recurring user is much more profitable. At the same time a user can recommend the brand and so the real income can be higher than what we see in the promotion platforms.
Last but not least it is difficult to track the journey that a user takes after seeing ads. For example the user sees the advertisement in Meta Ads and saves the post. After a few days he sees the advertisement in Google Ads and after a few more days he searches in Google and makes the purchase from the organic display. This conversion is not attributed to the promotion channels but basically they had an impact in the.
If we spend lei and collect lei it means ROAS but Email Marketing List the collection is times higher. where a high ROAS did not mean profitability for the client. Secondly it is important to consider the impact of the campaign in an adjacent way. A user who sees the paid advertisement and makes a purchase is likely to become a recurring customer a loyal customer and then the investment in the paid advertisement which brought the recurring user is much more profitable. At the same time a user can recommend the brand and so the real income can be higher than what we see in the promotion platforms.
Last but not least it is difficult to track the journey that a user takes after seeing ads. For example the user sees the advertisement in Meta Ads and saves the post. After a few days he sees the advertisement in Google Ads and after a few more days he searches in Google and makes the purchase from the organic display. This conversion is not attributed to the promotion channels but basically they had an impact in the.
